Bluebeam
Bluebeam Extreme Conference
Overview
The annual Bluebeam conference, known as XCON, is a four-day event that offers product announcements, training sessions, and networking opportunities for customers in the architecture, engineering, and construction (AEC) industry. The conference aims to provide attendees with an immersive brand experience that showcases Bluebeam's products and passion for the AEC industry. In 2019, the conference was held in Washington D.C., and the visual branding incorporated elements of both the city's landmarks and the AEC industry. The branding for the conference sought to strike a balance between representing the unique character of D.C. and maintaining the consistency of the Bluebeam brand.
My Role
I served as the lead designer responsible for the creation and execution of the visual branding for all aspects of the conference. My responsibilities included designing environmental graphics, digital promotions, web elements, presentation materials, print collateral, and branded apparel. I also acted as a design liaison between our company and various print vendors and worked closely with the motion designer to create promotional videos and keynote visuals.
Applied Skills
Art Direction, Experiential Design, Print Design, Digital Design, Vendor Management, Presentation, Compositing
Tools/Resources
Process
Goals
The goal of the project was to create a visually striking and innovative conference experience that broke away from traditional construction industry themes. The design team aimed to use a range of colors, typography, and imagery to bring the conference space to life, incorporating elements of D.C.'s historical landmarks and highlighting the importance of Bluebeam's customers. I sought to create a bold and cohesive visual experience for attendees at every touchpoint, including room keys, wayfinding, and presentation materials. Overall, the goal was to showcase the forward-thinking nature of the Bluebeam brand and reaffirm the company's commitment to its customers.
Concepts and Design Lead: Max Murillo. Motion Lead and Design: Ed Mann. Production: Nico Abbasi.
Video and Motion: Ed Mann. Filming and Editing: Justin Hearn and Andrea Carcovich.
Results
The final results of the project were extremely successful, with customers responding overwhelmingly positively to the new branding and imagery. The design effectively showcased the diverse range of people, roles, and aspects of the industry, and received great feedback from both customers and partners. This was reflected in the numerous social media posts and shares that were generated in response to the conference. Overall, the project was a resounding success, achieving its goal of creating a bold and innovative visual experience that resonated with attendees and helped to reinforce the Bluebeam brand.
